SaaStr Annual: dates, who attends, and how founders get in
“10,000+ B2B and AI executives, founders, and VCs will come together for SaaStr AI Annual 2027, the world's largest B2B + AI community event on the planet.”
- Next edition
- May 11–12, 2027 · SaaStr AI Annual 2027 source
- Where
- San Mateo County Event Center, San Francisco, United States source
- Format
- in-person · Three days (2026); two days (2027).
- Tickets
- $769–$1,499 USD (2027 published ticket-page rates; presented as launch/early-bird pricing). source
- Startup pass
- $849 USD per Startup Ticket; $769 USD per ticket for the Startup Team Pack (3 or more) (2027 published rates). source
- SaaStr AI Pitch Competition, presented with Google for Startups
- The competition page lists a SaaStr Sponsorship and Media Package worth over $150,000. The official 2026 live-finale agenda separately described the winner’s potential funding as up to $5M. source
- Cadence
- Annual; an older SaaStr company page described the event as taking place in September, while the 2025, 2026 and announced 2027 editions are scheduled in May.
B2B SaaSAIFoundersInvestorsCorporates
Next edition
| Dates | May 11–12, 2027 source |
|---|---|
| Edition | SaaStr AI Annual 2027 |
| Venue | San Mateo County Event Center, San Francisco Bay Area, United States source |
| Theme | B2B + AI; AI-first operating models (2027) |
| Timezone | America/Los_Angeles |
| Tickets | saastrannual.com source |
Ticket tiers as published
| Tier | Price | Includes | Edition |
|---|---|---|---|
| Startup Ticket — startups under $20M ARR source | $849 USD per ticket (2027 published rate) | Startup ticket; startup-specific inclusions are not itemized. The ticket page separately describes general all-access content, workshops, roundtables, app-based 1:1s, Meet a VC, and the pitch stage. | 2027 |
| Startup Team Pack source | $769 USD per ticket, 3 or more (2027 published rate) | Same pass at a lower per-seat price for teams under $20M ARR; other startup-specific inclusions are not itemized. | 2027 |
| Big Co & VC Ticket — companies above $20M ARR and venture firms source | $1,199 USD per ticket (2027 published rate) | Big Co & VC ticket; the page does not itemize a separate investor-only benefits package. | 2027 |
| Big Co & VC Team Pack source | $1,049 USD per ticket, 3 or more (2027 published rate) | Same pass at a lower per-seat price for teams above $20M ARR; venture firms are included in the Big Co & VC category. | 2027 |
| VIP Pass source | $1,499 USD per ticket (2027 published rate) | Full Annual access, AgentFest, CRO and CMO Summits, the invite-only VIP reception, and early networking access. | 2027 |
How founders get in
For 2027, SaaStr describes two days of tactical B2B and AI content, workshops and expert-led roundtables, 1:1 networking through its “Who Do You Want to Meet” app, Meet a VC, and a live startup pitch stage. AgentFest is included with full conference passes.
- For the 2027 edition, choose the Startup Ticket if your company is under $20M ARR, or the Startup Team Pack for a team purchasing 3 or more tickets (2027 criteria).
- Purchase through the official ticket checkout. The ticket page describes general all-access content, workshops, networking, and pitch-stage programming (2027).
- Use SaaStr’s “Who Do You Want to Meet” app to find attendees and schedule 1:1 meetings (2027).
- For investor matching, apply separately through Meet a VC. For the pitch competition, the organizer’s page says submissions are closed; its detailed rules distinguish startups eligible for the grand prize from later-stage companies applying to demo.
| Startup programme | Buy the Startup Ticket or Startup Team Pack through the official checkout for the next announced edition; this is a discounted ticket category, not a separately described application programme. source |
|---|---|
| Startup price | $849 USD per Startup Ticket; $769 USD per ticket for the Startup Team Pack (3 or more) (2027 published rates). source |
| Includes | Startup-specific benefits are not itemized. The ticket page’s general all-access description lists content, workshops, expert roundtables, app-based 1:1s, Meet a VC, and the live pitch stage; all full conference passes include AgentFest (2027). |
| Eligibility | Startups under $20M ARR (2027 ticket criteria). |
| Founder discounts | The 2027 Startup Ticket is $849 USD, and the Startup Team Pack is $769 USD per ticket for teams buying 3 or more. The page also displays an email-unlocked 20% promotion tied to an early-bird offer; its availability is not established here. |
| Investor pass | Purchase the Big Co & VC Ticket through the official checkout; apply separately to Meet a VC if seeking founder-investor matching. source |
| Investor eligibility | The 2027 ticket page groups venture firms with companies above $20M ARR under “Big Co & VC.” |
| Application required | No, tickets are purchased |
SaaStr AI Pitch Competition, presented with Google for Startups
| Prize | The competition page lists a SaaStr Sponsorship and Media Package worth over $150,000. The official 2026 live-finale agenda separately described the winner’s potential funding as up to $5M. source |
|---|---|
| Format | The organizer describes finalist demos and a live finale. Its current page says submissions are closed; the detailed rules and timing text also refer to the 2026 edition, so those details are not unambiguously 2027-specific. |
| Eligibility | The detailed published rules say CEOs/founders of AI-first SaaS products with an in-market AI product may apply; any stage may apply, but only startups with less than $10M in revenue or funding may win the grand prize. Later-stage companies may apply to demo new AI features. The page also specifies direct founders and Delaware C-corporation standing requirements. The organizer’s page does not clearly label these detailed rules as 2027-specific. |
Winners
- Mosaic (2025) source
Meeting investors there
Founders can use the app to find people and pre-schedule 1:1 meetings, and separately apply to Meet a VC for investor matches suited to their stage and vertical. The organizer describes this as a way to connect founders and investors; matching is not automatic admission to the event. source
| Matchmaking | SaaStr’s “Who Do You Want to Meet” matchmaking app source |
|---|---|
| Formats | Pre-scheduled 1:1 attendee meetings through the “Who Do You Want to Meet” app (2027). · Separate Meet a VC investor-matching application (2027). · Networking lounges and executive roundtables (2027). |
| Meetings arranged | 3,000+ scheduled one-on-one meetings via the Who Do You Want to Meet app (2026) source |
| Demo day | Yes |
Investor firms the organiser lists (2026 (completed); 2027 (next announced, 2027-05-11 to 2027-05-12, San Mateo County Event Center).)
Scale Venture Partners
The full investor list is available to registered attendees; see the official investor page.
Before you go: the hub's cold email to VCs playbook covers the pre-event outreach that fills a meeting calendar, and Causo matches your stage and thesis to the funds in its database so you know who to ask for a meeting.
Who speaks (2026 (completed); 2027 (next announced, 2027-05-11 to 2027-05-12, San Mateo County Event Center).)
- Arsalan Tavakoli, Co-Founder and SVP of Field Engineering · Databricks
- Jason Lemkin, Founder & CEO · SaaStr
- Amelia Lerutte, Chief AI Officer · SaaStr
- Jeanne DeWitt Grosser, COO · Vercel
- Eleanor Dorfman, Head of Industries · Anthropic
- Amjad Masad, CEO and Co-Founder · Replit
- Adam Guild, CEO and Founder · Owner
Full lineup: official speakers page.
Sponsors and partners
Diamond (2026) 7
Sponsors We Love (2026) 4
Super Gold (2026) 19
Gold (2026) 25
+36 more sponsors and partners on the official partners page.
Full list: official partners page.
Startups there
Alumni the organiser highlights
- Mosaic (2025) — SaaStr AI Pitch Comp winner (2025), highlighted on the 2026 competition page. source
Programme
| Tracks | AgentFest: a dedicated stage and content track running both days, with practical deep dives on building and deploying agents (2027). · Hands-on workshop subjects include AI-native go-to-market, sales, marketing, customer success, and product (2027). · Executive summits: CMO Summit, CRO Summit, and CCO Summit (2027). source |
|---|---|
| Side events | For 2027, SaaStr announces a full week of happy hours, dinners, brunches, and after-parties across the San Francisco Bay Area. The 2026 event page also listed side events, including official, semi-official, and unofficial gatherings. |
| Awards | The published award is SaaStr AI Pitch Comp Startup of the Year, with a SaaStr Sponsorship and Media Package worth over $150,000 (2026/2027 competition pages). The 2027 competition page identifies Mosaic as the 2025 winner. The cited organizer material does not explicitly identify a 2026 winner. |
| Call for speakers | The organizer provides an Apply to Speak route. Its published speaker guidance seeks tactical, actionable insights and real-world strategies, not product pitches; no application deadline is stated. source |
| Official app | SaaStr Who Do You Want to Meet |
| Hashtag | #SaaStrAnnual |
Past editions, as published
| Edition | Dates | Attendees | Investors | Startups | Recap |
|---|---|---|---|---|---|
| 2026 · San Mateo · Organizer used the name SaaStr AI Annual, following the earlier SaaStr Annual / SaaStr Annual + AI Summit branding. source | May 12–14, 2026 | 10,000+ attendees reported as having come in 2026 | — | — | recap · video |
| 2025 · San Mateo · Promoted as SaaStr Annual + AI Summit (2025). source | May 13–15, 2025 | 10,500+ attendees (2025) | 800+ VCs reported (2025) | Mosaic — SaaStr AI Pitch Competition winner (2025) | recap · report |
| 2024 · San Francisco Bay Area source | Sep 10–12, 2024 | 10,000 attendees hosted (2024) | 1,000+ VCs and investors advertised (2024) | — | |
| 2023 · San Mateo source | Sep 6–8, 2023 | 10,101 attendees hosted (2023) | — | — | recap · report |
| 2022 · San Francisco Bay Area source | Sep 13–15, 2022 | 10,000+ attendees advertised (2022) | 750+ VCs advertised (2022) | — | |
| 2021 · San Francisco Bay Area · Returned to in-person programming in the Bay Area, with digital attendance also advertised. source | Sep 27–29, 2021 | 10,000+ in-person and digital attendees advertised (2021) | — | — | recap · report · video |
| 2020 · Online · Held fully digitally for the first time in six years (2020). source | Sep 2–3, 2020 | 50,000+ cloud and SaaS experts (2020) | 1,000+ VCs (2020) | — | |
| 2018 source | — | — | — | — | |
| 2016 source | — | 5,000 SaaS founders, executives and investors (2016) | — | — | |
| 2015 · First SaaStr Annual, held downtown (2015). source | — | — | — | — |
Cities: San Francisco, California (2015); San Mateo, California (2026 and announced 2027 editions)
Who attends
| Breakdown | About 50% of 2026 attendee registrants were described as running their companies or signing company checks (pre-event attendee data). source |
|---|---|
| Geography | Global audience; the organizer said thousands were flying in from around the world for the 2026 edition. No country count was found. source |
| Roles | Founders, Investors, Corporates |
Official links and socials
Prepare for it
- How to cold email VCs — book the meetings before you land.
- The 12-slide seed deck — what to have ready when a partner says "send me the deck".
- Pitch Deck Roaster — a slide-by-slide pass before you submit to SaaStr AI Pitch Competition, presented with Google for Startups.
- Accelerator deadlines — the application windows that open around the event.
Sources
Every fact above was read from one of these official pages on Oct 7, 2026:
- apps.apple.com/us/app/saastr-who-do-you-want-to-meet/id6743236832
- kbbacfh7bgqafb5yddeaf4t7uzh7jni.useportal.store
- saastr.com/a-big-year-for-saastr-ai-what-we-got-done-in-2025
- saastr.com/blog
- saastr.com/code-of-conduct
- saastr.com/come-to-the-saastr-annual-and-make-a-week-of-it
- saastr.com/contact-saastr
- saastr.com/saastr-annual-2023-will-return-sept-6-8-2023-sf-bay-area
- saastr.com/saastr-annual-ai-summit-2025-is-next-week-everything-you-need-to-know-before-you-go
- saastr.com/saastr-is-turning-10-how-a-blog-turned-into-an-international-saas-community
- saastr.com/videos
- saastrannual.com
- saastrannual.com/2026-agenda
- saastrannual.com/2026-agenda; https://www.saastrannual.com/attendee-portal
- saastrannual.com/answers
- saastrannual.com/attendee-portal
- saastrannual.com/buy-tickets
- saastrannual.com/networking
- saastrannual.com/networking/meet-a-vc
- saastrannual.com/pitch-comp
- saastrannual.com/press
- saastrannual.com/speaker-submission
- saastrannual.com/speakers-directory
- saastrannual.com/sponsors
- saastrannual.com/sponsors-directory
- saastrannual.com/testimonials
- saastrannual.com/venue
- saastrannual.com/volunteer
- saastrannual2021.com
- saastrannual2022.com
- saastrannual2023.com/buy-tickets
- saastrannual2024.com
- saastrannual2025.com/home-2024-1
- youtube.com/@Saastr
SaaStr Annual: frequently asked
When is SaaStr Annual 2027?
SaaStr Annual 2027 runs May 11–12, 2027 at San Mateo County Event Center, San Francisco, according to the organiser's published dates.
How much does SaaStr Annual cost?
Published ticket prices run $769–$1,499 USD (2027 published ticket-page rates; presented as launch/early-bird pricing).. Startups: Buy the Startup Ticket or Startup Team Pack through the official checkout for the next announced edition; this is a discounted ticket category, not a separately described application programme. ($849 USD per Startup Ticket; $769 USD per ticket for the Startup Team Pack (3 or more) (2027 published rates).).
How do startups get into SaaStr Annual?
Buy the Startup Ticket or Startup Team Pack through the official checkout for the next announced edition; this is a discounted ticket category, not a separately described application programme. Eligibility as published: Startups under $20M ARR (2027 ticket criteria).
What is SaaStr AI Pitch Competition, presented with Google for Startups?
SaaStr Annual's pitch competition. Prize as published: The competition page lists a SaaStr Sponsorship and Media Package worth over $150,000. The official 2026 live-finale agenda separately described the winner’s potential funding as up to $5M.. Eligibility: The detailed published rules say CEOs/founders of AI-first SaaS products with an in-market AI product may apply; any stage may apply, but only startups with less than $10M in revenue or funding may win the grand prize. Later-stage companies may apply to demo new AI features. The page also specifies direct founders and Delaware C-corporation standing requirements. The organizer’s page does not clearly label these detailed rules as 2027-specific.
How big is SaaStr Annual?
10,000+ attendees (2026); a separate official 2026 attendee page also advertised 12,500+ attendees, per the organiser.