Validation
Customer interviews, first conversations, and how to tell if the idea is real before you build.
Validation7 min
Fake door smoke testing 2026: validate demand before you build
Fake-door tests validate demand only with a cost signal attached. Tier the signa…
Validation8 min
Concierge MVP 2026: deliver the service before you build the product
Run the service by hand before you build the software. The 10-customer rule, the…
Validation7 min
Fire first 10 buyers, find true ICP in 2026
The signals your first 10 buyers are blocking you, the founder script to offboar…
Validation7 min
Customer interview synthesis 2026: tag, count, decide
The four-pass synthesis system that turns 20 customer interviews into 3 to 5 pri…
Validation7 min
First 100 paying customers SaaS 2026: the channel mix
The channel mix that actually moved real seed SaaS companies to their first 100 …