Social presence
Building a founder audience on X, LinkedIn, Reddit — at every stage.
Social presence9 min
X for founders 51-100 users: the inbound-channel cadence
At 51-100 users your X account stops being a vanity log and starts converting de…
Social presence8 min
X for founders 4-10 users: what to post
The build-in-public sweet spot: permission scripts to name customers, post patte…
Social presence6 min
X for founders 11-50 users: the post-launch playbook
Post-launch with 11-50 users is when X content starts pulling real demo traffic.…
Social presence8 min
X for founders 101-1000 users: the hiring and sales channel
At 100-1000 customers, X stops being build-in-public theatre and starts being a …
Social presence5 min
How to use X for founders 1000+ users (post-PMF)
Past 1000 users your X account stops being a growth lever and starts being a hir…
Social presence6 min
How to use X for founders 0-3 users
Pre-launch X is positioning, not distribution. The 30-day playbook for 0-3 user …
Social presence5 min
Reddit for founders 51-100 users: the once-a-month playbook
How Reddit becomes a once-a-month long-form channel at 51-100 customers, and why…
Social presence7 min
Reddit for founders 4-10 users: the careful AMA play
Four to ten paying users is when a careful Reddit AMA can actually move the need…
Social presence6 min
Reddit for founders 11-50 users: the case-study post that converts
The Reddit-native format that converts at 11-50 users: long-form case study, no …
Social presence7 min
Reddit for founders 101-1000 users: the operator cadence
At 101-1000 customers, Reddit stops being an acquisition channel. It becomes the…
Social presence8 min
Reddit for founders 1000+ users: official vs personal in 2026
Past 1000 customers, the question isn't whether to be on Reddit. It's whose name…
Social presence9 min
Reddit for founders 0-3 users: validate, don't pitch
Reddit at 0-3 users is for validation, not distribution. The 3 subreddits worth …
Social presence6 min
LinkedIn for founders 51-100 users: the category-take playbook
At 51-100 customers, LinkedIn shifts from customer-stories to category-level ope…
Social presence8 min
LinkedIn for founders 4-10 users: turn calls into posts
At 4-10 customers, LinkedIn stops being a vanity channel and starts pulling pipe…
Social presence7 min
LinkedIn for founders 11-50 users: the inbound shift
Between 11 and 50 customers, LinkedIn stops being vanity and becomes pipeline. T…
Social presence6 min
LinkedIn for founders 101-1000 users: the procurement play
At 101-1000 customers, LinkedIn becomes procurement-influencing infrastructure. …
Social presence6 min
LinkedIn for founders 1000+ users: the post-PMF playbook
Past 1000 paying users, LinkedIn flips from sales channel into your recruiting a…
Social presence5 min
LinkedIn for founders 0-3 users: the B2B playbook from zero
How a B2B founder at 0-3 users should actually use LinkedIn. One tactical post p…