Social presence
Building a founder audience on X, LinkedIn, Reddit — at every stage.
Cornerstone14 min
Founder narrative X LinkedIn 2026: the audience that funds you
The 18-month founder narrative arc on X and LinkedIn that compounds into custome…
Social presence8 min
Conference and podcast strategy for founders pre-PMF in 2026
Conferences and podcasts are mostly time-traps pre-PMF. The 5+ ICP rule, the 3-e…
Social presence9 min
X for founders 51-100 users: the inbound-channel cadence
At 51-100 users your X account stops being a vanity log and starts converting de…
Social presence8 min
X for founders 4-10 users: what to post
The build-in-public sweet spot: permission scripts to name customers, post patte…
Social presence5 min
Reddit for founders 51-100 users: the once-a-month playbook
How Reddit becomes a once-a-month long-form channel at 51-100 customers, and why…
Social presence6 min
Reddit for founders 11-50 users: the case-study post that converts
The Reddit-native format that converts at 11-50 users: long-form case study, no …
Social presence8 min
Reddit for founders 1000+ users: official vs personal in 2026
Past 1000 customers, the question isn't whether to be on Reddit. It's whose name…
Social presence9 min
Reddit for founders 0-3 users: validate, don't pitch
Reddit at 0-3 users is for validation, not distribution. The 3 subreddits worth …
Social presence5 min
LinkedIn for founders 0-3 users: the B2B playbook from zero
How a B2B founder at 0-3 users should actually use LinkedIn. One tactical post p…