GTM & business model
Go-to-market, pricing, and monetization for venture-scale companies.
GTM & business model6 min
Vertical SaaS seed pitch 2026: 4 angles that beat horizontal frames
Vertical SaaS pitches die when founders copy horizontal decks. The 4 angles that…
GTM & business model5 min
The wedge to platform pitch: prove expansion, keep focus
A two-slide sequence that pitches expansion to VCs without triggering the platfo…
GTM & business model6 min
Usage based pricing fundraising: when UBP helps and hurts in 2026
VCs in 2026 are split on usage-based pricing. Here is when UBP helps your raise,…
GTM & business model6 min
B2B SaaS pricing at seed: three page patterns that convert
Three pricing-page archetypes for B2B SaaS at seed, plus the ACV decision tree t…
GTM & business model5 min
PLG vs enterprise motion at seed: you can only pick one
Running both PLG and enterprise motion at seed is the fastest way to hit neither…
GTM & business model6 min
Marketplace liquidity seed benchmarks: the 5 metrics VCs track
Marketplace liquidity at the seed stage is five metrics, not one. Here are the b…
GTM & business model6 min
Wedge strategy seed stage: three patterns VCs fund
The three wedge strategy patterns seed partners actually underwrite, with named …
Cornerstone15 min
Go to market strategy seed founders can execute in 2026
Five seed-stage GTM archetypes with ACV thresholds, CAC math, and Monday-morning…