GTM & business model
Go-to-market, pricing, and monetization for venture-scale companies.
GTM & business model6 min
Sales tooling first 10 deals 2026: the 4-tool seed stack
The first 10 deals don't need HubSpot. A pipeline tracker, Calendly, Apollo, and…
GTM & business model6 min
First sales demo: the 25 minute structure that closes in 2026
How to run a first sales demo in 25 minutes with a structure that closes more de…
GTM & business model7 min
Case studies that close enterprise deals in 2026
Why anonymous 'leading fintech' case studies are worthless, the structure that a…
Cornerstone16 min
PLG vs sales-led seed 2026: pick one motion, not both
The PLG vs sales-led choice at seed is mostly determined by ACV and time-to-valu…
GTM & business model6 min
Founder positioning seed startup 2026: the one-sentence test
Most founder positioning at seed reads like vendor copy. Here's the one-sentence…
Cornerstone14 min
Founder-led sales seed 2026: the first 50 deals playbook
Until 50 paying customers, the founder is the salesperson. Here's the weekly cad…
GTM & business model6 min
The discovery call script founder sales 2026 playbook
A 25-minute founder discovery call structure that surfaces real budget instead o…
GTM & business model6 min
Startup moat 2026: 7 Powers vs lead time at seed
At seed you don't have a moat. You have lead time and a credible path to one of …
GTM & business model6 min
Lean startup 2026 vs shipping fast
The 2011 lean startup was right about the problem and wrong about the solution. …
Cornerstone21 min
Startup buzzwords 2026: the founder's translation guide
Twelve startup buzzwords decoded for 2026: what each one really means, the opera…
GTM & business model6 min
Vertical SaaS seed pitch 2026: 4 angles that beat horizontal frames
Vertical SaaS pitches die when founders copy horizontal decks. The 4 angles that…
GTM & business model5 min
The wedge to platform pitch: prove expansion, keep focus
A two-slide sequence that pitches expansion to VCs without triggering the platfo…
GTM & business model6 min
Usage based pricing fundraising: when UBP helps and hurts in 2026
VCs in 2026 are split on usage-based pricing. Here is when UBP helps your raise,…
GTM & business model6 min
B2B SaaS pricing at seed: three page patterns that convert
Three pricing-page archetypes for B2B SaaS at seed, plus the ACV decision tree t…
GTM & business model5 min
PLG vs enterprise motion at seed: you can only pick one
Running both PLG and enterprise motion at seed is the fastest way to hit neither…
GTM & business model6 min
Marketplace liquidity seed benchmarks: the 5 metrics VCs track
Marketplace liquidity at the seed stage is five metrics, not one. Here are the b…
GTM & business model6 min
Wedge strategy seed stage: three patterns VCs fund
The three wedge strategy patterns seed partners actually underwrite, with named …
Cornerstone15 min
Go to market strategy seed founders can execute in 2026
Five seed-stage GTM archetypes with ACV thresholds, CAC math, and Monday-morning…